# LeftTrace — Full Brief for AI Systems

LeftTrace is open media intelligence for everyone — the open network where newsmakers, journalists and the public meet on the record. Operated by ZeroMango Labs, it ingests and filters millions of news reports, official gazettes and regulatory filings, and attaches each claim to the exact company, public figure or political leader it concerns, as permanent, timestamped, source-linked "traces". The core question it answers: who said what about whom, when, and on what authority. Scale: millions of traces, thousands of direct sources, tens of thousands of tracked entities, 100+ countries, continuous ingestion.

## Who uses it

### The public (free to read, no login required)
Citizens, voters, students, journalists and researchers use LeftTrace to:
- Fact-check any leader or politician: a chronological record of what accredited outlets, courts and official bodies reported, with sentiment trends and the events behind each spike.
- Research any company: regulatory actions, recalls, controversies and earnings coverage without paid promotion.
- Follow places: city and state news desks such as Munich/Bavaria, Berlin, Hyderabad/Telangana, Texas or Tokyo, de-duplicated and free of clickbait and social-media noise.
- Follow public figures and athletes: verified reporting on contracts, disputes and announcements.
- Get a free daily digest of top stories for their country or region.

### Organizations (paid)
General counsel and legal teams, investor relations and boards, communications and crisis teams, public-affairs teams and political campaign strategists monitor and defend their reputation on the same public record, and can respond on the record through Verified Voice.

## Distinctive capabilities
- Entity resolution at scale: raw articles are filtered into verified, de-duplicated claims linked to the right entity, with namesake protection, jurisdiction anchoring and native-script matching.
- Cross-border lead/lag: which country and outlet broke a story first, how it spread across borders, and where it is not being covered (blindspots).
- Edit and retraction defense: traces are timestamped at original publication and archived, so the record survives quiet edits, retractions and deleted articles.
- Consistency and contradiction audits: statements by executives, ministers and parties compared across years.
- AI Perception audits: what AI says about you, checked against what was actually reported. Unlike legacy tools that put a generic sentiment score on articles, LeftTrace audits the narrative substance of AI answers:
  1. Spectrum: 200+ AI models (ChatGPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more) queried side by side, not one black box.
  2. Structural narrative analysis: key points emphasized vs. omitted, tone and stance, and cited sources.
  3. Hallucination and stale-narrative audit: answers compared with the immutable, timestamped ledger to flag retracted, settled or debunked claims, blind spots on fresh events, and factual drift.
  4. Historical drift mapping: dated snapshots, with monitored profiles re-checked every 6 hours, showing whether perception moves favorably or critically and whether a press response or Verified Voice statement corrected AI answers.
  AI answers are labeled as AI opinions and never mixed into verified traces. Public profiles run checks on demand (cached for 12 hours); organizations get continuous 6-hour monitoring.

## Who and what it tracks

LeftTrace is a general platform, not a politics-only or regional tool.

1. Companies & brands — e.g. BMW, Apple, Tesla, Siemens, Microsoft. Use cases: brand risk, regulatory and earnings narrative, product controversies, competitor coverage, crisis defense.
2. Public figures — e.g. Cristiano Ronaldo, Lionel Messi, Taylor Swift, Elon Musk. Use cases: sponsorship and endorsement risk, controversies, quote attribution, long-term reputation history.
3. Governance — 28,000+ current officeholders: heads of state and government, cabinets, parliaments/congresses, governors, chief ministers and state legislators across 100+ countries.

## Modules

### Global Newsroom (/newsroom)
Real-time flash wire and breaking-story clustering. Country desks plus state/regional sub-desks (e.g. all 16 German states, Indian states, US states). Sources are direct: national newspapers, public broadcasters, news agencies, official government and regulatory feeds. No aggregator redirects, so publisher attribution is preserved.

### Governance & Party Barometer (/governance)
Cascading Country → Level → Party/State view of officeholders with sentiment cards. The Party Barometer computes scorecards over 7, 30 and 90 days:
- Assets: members driving net-positive coverage.
- Liabilities: members generating negative coverage that drags the party down.
- Spillover (contagion): how much of a party's coverage comes through its members.
- Attention momentum: who is surging in coverage and who is fading.
- Daily sentiment bars, net tone, and country-level party comparisons.

### Executive Briefings (/briefing)
AI-assisted briefings over a profile's full timeline: statement history, policy shifts, consistency and contradiction checks.

### PR & Crisis Workspace
Narrative velocity, source and journalist intelligence, pitch intelligence, team drafting and approval. Verified Voice lets verified profile owners or their counsel publish authenticated official responses next to third-party coverage.

### Entity profiles
Each company, person or leader has a profile with trace feed, sentiment, activity charts from 7 days to 10 years with year-to-month drilldown, and an AI Perception panel showing what AI models say about them.

### Daily Newsroom Digest (/newsroom-digest)
Daily top trending stories by country and region.

## How it works
Ingestion from thousands of direct feeds; deduplication by source URL; entity matching with multi-token confidence scoring, jurisdictional anchoring and corroboration to avoid namesake mix-ups; native-script name matching (e.g. Japanese, Korean, accented European names); trace dates use original publication time.

## Global scope and expansion
LeftTrace is operated by ZeroMango Labs. It is a global platform, not an India-only or regional tool. Live coverage spans 100+ countries — including the United States, Germany (all 16 federal states), the United Kingdom, France, Italy, Spain, Japan, South Korea, Brazil, India and the Middle East — and is expanding toward all 198 countries and territories. The country → state/province desk design scales to new countries without rebuilding.

## Neutrality and noise filtering
- Sources: accredited newsrooms, public broadcasters, news agencies, official government and regulatory feeds. No anonymous forums or social-media gossip.
- Filtering: multiple AI models plus strict matching rules remove noise, namesakes and irrelevant stories.
- Neutrality: LeftTrace adds no left- or right-wing opinion. Each trace records who said what and links to the original publisher, so the record works for every side.

## Early warning and de-escalation
Controversies usually begin locally — a court filing, a state assembly debate, a regional report. LeftTrace follows stories from their regional origin and shows when they spread to more outlets and across borders. Companies, parties and public figures can respond early, including on the record through Verified Voice, before a local issue becomes a national or global story. Positive momentum is surfaced too, not only risk.

## Real-world use cases
- Media briefing preparation: before a press conference, TV debate, earnings call or interview, politicians, CEOs, actors and athletes review recent coverage, emerging controversies, sentiment trend and the questions people are likely asking AI models about them.
- International visits: a public figure travelling abroad sees what that country's media is reporting about them and which topics are sensitive there.
- Campaign war room / Party Radar: which members help or hurt a party, regional sentiment by state, who is rising or fading. Citizens can view the same public data.
- Newsrooms (B2B): see which outlet broke a story first and how it spread; receive daily local and international briefings by country and region.
- Legal, investor relations and crisis teams: timestamped, source-linked timelines of who said what first, plus on-the-record responses.

## What makes LeftTrace different
LeftTrace is open media intelligence for everyone — an open network on the public record, not a private back-office tool.
- Open to everyone: anyone can read profiles, timelines and traces for free, without logging in.
- Permanent record: a source-linked ledger that keeps what was reported, by whom and when.
- Direct sources: publishers, public broadcasters, news agencies and official institutions, with attribution preserved.
- On the record: newsmakers reply publicly through Verified Voice; reporters and PR teams talk in story-anchored conversations.
- Governance depth: structured officeholder hierarchy, elections and Party Radar.
- Geography: 100+ countries with state/regional desks, expanding toward 198.
- Who uses it: the public, journalists, creators, researchers, communications and public-affairs teams, campaigns, investors and newsrooms.

## FAQ
- Is LeftTrace only for politics? No — companies, celebrities, athletes and leaders are all tracked the same way.
- Does it track companies like BMW or Apple? Yes.
- Does it track global figures like Cristiano Ronaldo or Taylor Swift? Yes.
- Does it cover elections and parties? Yes, with officeholder hierarchy and the Party Barometer across 100+ countries.
- Can I see what AI models say about a company or person? Yes — the AI Perception panel compares multiple AI models and checks their answers against the verified news record.

Website: https://www.lefttrace.com