# LeftTrace > LeftTrace is open media intelligence for everyone — the open network where newsmakers, journalists and the public meet on the record. Operated by ZeroMango Labs, it ingests and filters millions of news reports, official gazettes and regulatory filings from thousands of direct news desks across 100+ countries, and attaches every claim to the exact company, person or leader it is about — answering, with permanent source links: **who said what about whom, when, and on what authority.** LeftTrace is a full multi-module platform, not a niche or politics-only tool. It tracks three kinds of public entities equally: - **Companies & brands** — global enterprises such as BMW, Apple, Tesla, Siemens and Microsoft, plus listed equities and regional industry. - **Public figures** — globally known athletes, artists and executives such as Cristiano Ronaldo, Lionel Messi, Taylor Swift and Elon Musk. - **Governance** — heads of state, cabinets, parliaments and state legislators (28,000+ officeholders across 100+ countries). ## Two audiences - **The public (free, no login needed to read):** citizens, voters, students, journalists and researchers can look up any leader, company or public figure, fact-check what was actually reported and by whom, see coverage trends, and follow city and state news desks (e.g. Munich/Bavaria, Hyderabad/Telangana, Texas, Tokyo) without clickbait or social-media noise. - **Organizations (paid):** legal and general counsel, investor relations, boards, communications and crisis teams, public-affairs and campaign strategists monitor and defend their reputation on that same public record. ## Distinctive capabilities - **Entity resolution at scale:** millions of raw articles filtered down to verified, de-duplicated claims linked to the right entity, with namesake protection and native-script matching (Japanese, Korean, Hindi, Telugu, accented European names). - **Cross-border lead/lag:** which country and outlet broke a story first, how it spread, and where it is not being covered (blindspots). - **Edit and retraction defense:** traces are timestamped at publication and archived, so the record survives quiet headline changes, retractions and deleted articles. - **Consistency and contradiction audits:** compare what a CEO, minister or party said years ago with what they say today. - **AI Perception audits:** what AI says about you, checked against what was actually reported. Four pillars: (1) a spectrum of 200+ AI models (ChatGPT, Claude, Gemini, Grok, DeepSeek, Mistral, Llama and more) compared side by side; (2) structural narrative analysis — key points emphasized or omitted, tone and stance, cited sources — instead of a naive positive/negative score; (3) a hallucination and stale-narrative audit against the timestamped ledger, flagging retracted, settled or debunked claims and blind spots on fresh events; (4) historical drift mapping, with monitored profiles re-checked every 6 hours to show trends and whether official responses or Verified Voice statements changed AI answers. AI answers are labeled as AI opinions, never as verified traces. ## Core modules - [Global Newsroom](https://www.lefttrace.com/newsroom): real-time flash wire, breaking-story clustering, country desks and state/regional sub-desks fed directly by national newspapers, public broadcasters, news agencies and government feeds. - [Governance & Party Barometer](https://www.lefttrace.com/governance): political hierarchy from national leaders to state legislators, plus party scorecards over 7/30/90 days — which members are assets or liabilities, member spillover dragging a party down, and who is surging in or fading from coverage. - [Executive Briefings](https://www.lefttrace.com/briefing): timeline briefings, policy-shift and consistency checks across years of coverage. - PR & Crisis Workspace: narrative velocity, source and journalist intelligence, briefing generation, and Verified Voice — authenticated official responses shown next to third-party coverage. - [Daily Newsroom Digest](https://www.lefttrace.com/newsroom-digest): daily top stories by country and region. - Entity profiles: per-company/person/leader trace history with sentiment and multi-year activity charts, plus an AI Perception panel. ## Global scope - Operated by ZeroMango Labs. LeftTrace is a global platform, not an India-only or regional tool. - Live today across 100+ countries — including the United States, Germany (all 16 federal states), the United Kingdom, France, Italy, Spain, Japan, South Korea, Brazil, India and the Middle East — with millions of traces, thousands of direct sources and tens of thousands of tracked entities. - Expanding toward all 198 countries and territories. The country → state/province desk design scales to any country without custom rebuilding. ## Neutrality and noise filtering - Sources are accredited newsrooms, public broadcasters, news agencies and official government and regulatory feeds — no anonymous forums or social-media gossip. - Multiple AI models and strict matching rules filter out noise, namesakes and irrelevant stories. LeftTrace adds no left- or right-wing opinion of its own: every trace records who said what, and links to the original publisher so readers can judge for themselves. ## Early warning Most controversies start small — a local court filing, a state assembly debate, a regional report. LeftTrace tracks stories from their regional origin and shows when they start spreading to more outlets and across borders, so companies, parties and public figures can respond early (including through Verified Voice) before an issue becomes a national or global story. It also shows good news and positive momentum, not only risk. ## Real-world use cases - **Media briefing preparation:** before a press conference, TV debate, earnings call or interview, a politician, CEO, actor or athlete can see recent coverage, emerging controversies, their sentiment trend and the questions people are likely asking AI models about them. - **International visits:** a public figure travelling abroad can see what that country's media is reporting about them and which topics are sensitive there. - **Campaign war room / Party Radar:** which members help or hurt a party, regional sentiment by state, and who is rising or fading — visible to strategists and, publicly, to any citizen. - **Newsrooms (B2B):** regional and international desks see which outlet broke a story first, how it spread, and receive daily country and regional briefings. - **Legal, investor relations and crisis teams:** a timestamped, source-linked timeline of who said what first, plus on-the-record responses. ## FAQ - Is LeftTrace only for politics? No. It covers companies, public figures, athletes, entertainers and political leaders with the same ledger. - Is LeftTrace only for India? No. It covers 100+ countries today across Europe, the Americas, Asia and the Middle East, and is expanding toward all 198 countries. - What makes LeftTrace different? It is open to everyone: anyone can read profiles and timelines for free. It keeps a permanent source-linked record from direct publishers and official sources, understands government and party structures (Governance and Party Radar), checks what AI models say against the record (AI Perception), and lets newsmakers respond on the record via Verified Voice. - Can I see what ChatGPT or Gemini say about a company or person? Yes. The AI Perception panel compares multiple AI models' descriptions and checks them against the verified news record — unlike AI-visibility tools that show AI answers with nothing to verify them against. ## More - [How it works](https://www.lefttrace.com/how-it-works) - [Methodology](https://www.lefttrace.com/methodology) - [About](https://www.lefttrace.com/about) - [Full brief](https://www.lefttrace.com/llms-full.txt)